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When contact changes minds
"When contact changes minds: An experiment on transmission of support for gay equality" is an article by then-UCLA political science graduate student Michael LaCour and Columbia University political science professor Donald Green that was published in the academic journal ''Science'' in December 2014 and retracted in May 2015. The article purported to demonstrate that people's minds can often be changed on socially divisive issues such as gay marriage, via a single instance of direct contact with affected parties. After the retraction, The Carnegie Corporation of New York rescinded Donald Green's 2015 Andrew Carnegie Fellowship, revoking a $200,000 award to support Donald Green's research,〔(【引用サイトリンク】title=Carnegie Corporation of New York: Andrew Carnegie Fellows 2015 )〕 and Princeton University rescinded an assistant professorship that had been offered to LaCour.〔(【引用サイトリンク】title=U. revokes hire offer after allegations of publishing falsified data )〕
==Study==
According to the original paper, U.S. voters were door-to-door canvassed by people who were gay and who used social scripts to discuss either gay marriage or recycling. LaCour and Green (2014) wrote that the study participants also completed a series of online surveys (baseline and follow-ups) which included a "gay feeling thermometer". Results not only showed notable changes towards pro-gay marriage but also found a spill-over effect, such that other people in the household also became more pro-gay marriage.〔LaCour, Michael J. & Green, Donald P. (2014). (When contact changes minds: An experiment on transmission of support for gay equality )(). ''Science'' 346(6215): 1366.〕
The study's findings made international headlines and received wide media attention including in ''The New York Times'', ''The Washington Post'', ''The Wall Street Journal'', ''The Economist'', ''The Los Angeles Times'', and ''This American Life''. The study attracted widespread attention, in part, because it seemed to challenge the conventional wisdom and scholarship about social persuasion that suggests that people tend to maintain their points of view, sometimes regardless of what they read or hear to the contrary.
The Yes Campaign in Ireland stated that LaCour and Green (2014) “provided a template" for campaigners to use one-to-one contact and first person accounts to reach out to more conservative voters, leading to the historic Irish referendum legalizing gay marriage on May 22, 2015.〔(【引用サイトリンク】title=Personal route to reach public central to Yes campaign )〕
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